The Australian Tourism Data Warehouse (ATDW) has created the Tourism e-kit which is designed to assist tourism operators to make the most of opportunities the internet provides. The Tourism e-kit provides a series of simple tutorials to give tourism operators the skills and knowledge to make informed decisions on this important area of their business.
The tourism e-kit provides information on the following:
- What can I benefit from the internet and how do I use it to my advantage?
- Web strategies
- Email best practices
- Creating a website
- Search engine optimisation (SEO)
- Online bookings
- Analysis and statistics
- Online distribution
- Social media